Launch of Tata Aria in India
Monday saw the launch of Tata Aria, an Indian first in four-wheel drive crossover that extends a sport utility and multi-utility vehicle.
It proposes class leading features for comfort and safety and the selectable 4×4 is equipped with a Torque-on-Demand system. Tata Aria is being launched in 3 varieties, all with 4×4.
1. Aria Pride – fully loaded, at the top end.
2. Aria Prestige.
3. Aria Pleasure.
Each of the variety is being launched in eight colours. These vehicles are aggressively priced compared to the available sports utility vehicles (SUVs) in the Indian market which are all imported.
Retail Prices of Tata Aria
Tata Aria Pleasure – Rs. 13.18 lakh (ex-Mumbai), Rs 12.86 lakh (ex-Chennai)
Prestige with Fabric upholstery – Rs 14.44 lakh (ex-Mumbai), Rs 14.08 lakh (ex-Chennai)
Prestige with Leather upholstery – Rs 14.82 lakh (ex-Mumbai), Rs 14.45 lakh (ex-Chennai)
Pride – Rs 15.85 lakh (ex-Mumbai), Rs 15.45 lakh (ex-Chennai)
The Tata Aria is the first of its kind with an in-dash GPS-based navigation system. It also offers advanced safety features like electronic stability programme (ESP), that ensures cart stability and six airbags. It also features height adjustable driver’s seat, tilt adjustable steering, darkness sensing lights and rain sensing diapers. It encompasses 2.2 litre direct injection common rail (DICOR) engine. The car is boasted to be developed for India at the Engineering Centre in Pune and manufactured in Pune, with some inputs from Tata Jaguar-Land Rover with regard to the interiors. The car is designed to Euro IV standards. It is also predicted to have left hand drive and Euro V version and commends exports. According to company sources, the car is to enter Italy, Spain and Poland market where the company already has its presence.
Some car screenshots can be seen below.
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